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3008
2016
New! EASY’N NATURAL by Bigen

4

New! EASY’N NATURAL by Bigen

Invades Hard Rock Café to make a debut of new product in ‘Light up your life party’

August 30th 2016 – Bangkok


Hoyu Trading (Thailand) Co., Ltd. by Mr. Tetsuo Tanigawa, managing director, has launched “Easy’n Natural by Bigen” in a chic party held at Hard Rock Café with an aim to enhance Thai women to makeover themselves and live their lives more lively which conform to the product concept “Live Lively”. Hoyu Trading (Thailand) Co., Ltd. by Mr. Tetsuo Tanigawa, managing director, revealed that ““Easy’n Natural by Bigen” is the latest hair colorant product for fashion which has been developed under Japan laboratory standard to acquire ‘Thai Hair-suitable-product’. Apart from grey covering product, this is the first time Bigen the long history brand famous for grey covering product revamps its image to originate hair colorant product for fashion.” Easy’n Natural by Bigen is considerably as one smart choice for consumers who prefer to reform their looks and ‘wanna live lively’. The first launch is available in five colors include Dark Ask Blonde (A7), Light Burgundy Brown (BG5), Medium Copper Blonde (C8), Medium Golden Blonde (G8) and Light Mahogany Brown (MH5). With its spread evenly from roots to ends feature and fashionable tone colors, users would find themselves trendy looks and efficiently hide their grey hair at the same time. Moreover, with coconut and almond oil, their hair will be nourished thoroughly during dying process. Easy’n Natural by Bigen would like to deliver image of hair colorant for fashion by having linkage with lively moment in one’s lives. The main target group is women who care of beauty and dare to makeover themselves to obtain new looks by changing hair colors. Hoyu is a leader in the market of hair care products, hair color and top hair treatment with long history in Japan for over 112 years. It not only has the largest market share in Japan but also the hair colorants and hair care products sold in over 70 countries worldwide. The corporate slogan is “COLOR YOUR HEART” with the promise that they will move forward by continuously research for product innovation to deliver the best value to their consumers.