Company ProfileCompany History
In February 2005, Hoyu marked our 100th anniversary of foundation. Why has Hoyu been able to maintain top market share and carry on its business for such a long time? The answer lies in the company’s ability to continue stable growth, management skills, and the high degree of technological know-how. To keep up with diversifying customers’ needs, however we must further develop our expertise and enhance our sales force.
"With the aim of contributing to the realization of truly affluent living,
Hoyu has conceived new visions for the 21st century."
Timeline
YEAR 1905
Masujiro Mizuno
Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies.
YEAR 1909
Hair dye NIWAKARASU
Released hair dye "NIWAKARASU."
YEAR 1916
Released hair dye "SANWAKARASU."
YEAR 1921
Hair Dye GENROKU
Released hair dye "GENROKU"
which was a long selling product for 73 years.
YEAR 1923
- Established Hoyu Shokai Co. Ltd.
- Masujiro Mizuno was inaugurated as the president.
YEAR 1947
Opened Osaka Sales Office.
YEAR 1957
Powder-type hair dye, "Bigen"
- Opened Tokyo Sales Office.
- Released powder-type hair dye, "Bigen."
YEAR 1959
2nd president Kimpei Mizuno
Kimpei Mizuno was inaugurated as the Second President of the Company.
YEAR 1961
Constructed Nagakute Factory.
YEAR 1962
Haarel Wave Hair Color
- Entered hair salon industry.
- Released "Haarel Wave Hair Color" based on new hair dye theory.
YEAR 1964
Logotype (1964 to 1972)
Changed the company name to HOYU CO. LTD.
YEAR 1969
Opened Sapporo Sales Office.
YEAR 1970
Opened Fukuoka Sales Office.
YEAR 1971
Bigen Hair Color
Released "Bigen Hair Color."
YEAR 1972
Logotype (1972 to 2005)
- Held celebration commemorating the 50th anniversary of Hoyu’s founding.
- Changed the Logo of the company.
YEAR 1973
Opened Hiroshima Sales Office.
YEAR 1974
Opened Sendai Sales Office.
YEAR 1976
Constructed Seto Factory.
YEAR 1984
Bigen Cream Tone
Released "Bigen Cream Tone."
YEAR 1987
Men’s Bigen Speedy Color
Released "Men’s Bigen Speedy Color."
YEAR 1989
Released "Lady’s Bigen Speedy."
YEAR 1990
Released "Beauteen" series.
YEAR 1992
70th anniversary of Hoyu’s founding
Held celebration commemorating the 70th anniversary of Hoyu’s founding.
YEAR 1995
- Completed Logistics Center.
- Released "Beautylabo."
YEAR 1997
3rd president Simpei Mizuno
- Mr. Simpei Mizuno was inaugurated as the third president and Mr. Kimpei Mizuno as the Chairman of the Board.
- Opened Hoyu Technical Academy.
- Released "CIELO."
YEAR 1998
DanielGalvin PROMASTER
Released "DanielGalvin PROMASTER."
YEAR 1999
Left: PROSYSTEM, Right: Beautylabo Hair Color
- Released "Beautylabo Hair Color".
- Released "PROSYSTEM".
- Seto Factory obtained ISO14001 Certification.
- Opened London Representative Office in the United Kingdom.
YEAR 2001
- Constructed Sakuragaoka Factory. (Seto City, Aichi Prefecture)
- Opened Studio Tokyo of Salon Division .
- Established Hoyu Cosmetics (Suzhou) Co., Ltd. in China.
YEAR 2002
Opened Studio Osaka of Salon Division.
YEAR 2003
- Established Hoyu America Co., Ltd. in USA.
- Established Hoyu Cosmetics (Thailand) Co., Ltd. in Thailand.
YEAR 2004
New head office
- Completed a new head office. (Nagoya City, Aichi Prefecture)
- Established PT Hoyu Indonesia in Indonesia.
YEAR 2005
- Celebrated the 100th anniversary of foundation.
- Changed the Logo of the company.
- Established Hoyu Singapore Pte. Ltd. in Singapore.
- Opened Studio Sendai of Salon Division.
YEAR 2006
- Established Hoyu Korea Co., Ltd. in Korea.
- Opened Studio Fukuoka of Salon Division.
- Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.
YEAR 2007
- Sakuragaoka Factory obtained ISO14001 Certification.
- Established Hoyu Malaysia Sdn. Bhd. in Malaysia.
- Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
YEAR 2008
PROMASTER EX
Released "PROMASTER EX."
YEAR 2009
CIELO Mousse Color
- Acquired 60% of Kracie Group common stocks.
- Released "CIELO Mousse Color."
YEAR 2010
Beautylabo Whip Hair Color
Released "Beautylabo Whip Hair Color."
YEAR 2011
4th president Makio Mizuno
rexy Whip Hair Color
- Makio Mizuno was inaugurated as the Fourth President of the Company.
- Released "rexy"series.
- Established Hoyu Shanghai Corporation in China.
- Established Hoyu Cosmetics (Nederland) B.V. in Netherlands.
YEAR 2012
- Acquired remaining 40% of Kracie Group common stocks.
- Established "Hoyu Trading (Thailand) Co., Ltd." in Thailand.
YEAR 2013
CIELO Coloring Treatment
Men’s Bigen Coloring Conditioner
- Released "Naturain Coloring Treatment" as a limited edition mail order product.
- Released "Men’s Bigen Coloring Conditioner."
YEAR 2014
Left: Bigen Hair Mascara,Right: Men’s Bigen Grayish Color
PROSTEP
- Established Hoyu Science Foundation.
- Released "Bigen Hair Mascara."
- Released "Men’s Bigen Grayish Color."
- Released "PROSTEP."
YEAR 2015
Bigen Pumping Foam Color
Beauteen series
Beauteen Design Color Cream
- Established an endowed chair, "Department of Integrative Medical Science for Allergic Disease" at the Fujita Health University.
- Released "Bigen Pumping Foam Color."
- Renewed "Beauteen" series.
- Released "Beauteen Design Color Cream."
YEAR 2022
5th president Yoshihiro Sasaki
- Yoshihiro Sasaki was inaugurated as the fifth president of the Company
- Makio Mizuno was inaugurated as the chairperson of the Company