President’s Message

Company ProfilePresident’s Message


Hoping to help people around the world live “ikiiki-wakuwaku (active and exciting)” lives.

Our passion is expressed in our corporate slogan “COLOR YOUR HEART”.

External beauty such as silky and smooth colored hair can spark your internal beauty and color your heart. We would be delighted if we can make the lives of our customers all over the world more “ikiiki-wakuwaku”, even for a little bit.

Since our establishment in 1905, we have delivered high quality products that are safer and more user-friendly to many customers for over one hundred years. Our products have been used by not only customers in Japan, but also customers in more than seventy countries, including the nine countries where our overseas bases are located. We believe there are many more individuals to which we can be of any help.

We will continue to combine our knowledge and expertise to move forward and help people all over the world live “ikiiki-wakuwaku” lives.

We ask for your continued understanding and support of Hoyu.

Yoshihiro Sasaki